Marketing dictionary in english. 2015.
Perceptual mapping — is a graphics technique used by marketers that attempts to visually display the perceptions of customers or potential customers. Typically the position of a product, product line, brand, or company is displayed relative to their competition.… … Wikipedia
Perceptual paradox — A Perceptual paradox illustrates the failure of a theoretical prediction. Theories of perception are supposed to help a researcher predict what will be perceived when senses are stimulated.A theory usually comprises a Mathematical model (formula) … Wikipedia
perceptual mapping — The use of mathematical psychology to understand the structure of a market. Consumer images of different brands of a product are plotted on a graph or map; the closer two brands are on the map, the closer they are as competitors. Perceptual… … Big dictionary of business and management
Cluster analysis (in marketing) — Cluster analysis is a class of statistical techniques that can be applied to data that exhibit “natural” groupings. Cluster analysis sorts through the raw data and groups them into clusters. A cluster is a group of relatively homogeneous cases or … Wikipedia
Market segmentation — Marketing Key concepts Product marketing · Pricing … Wikipedia
multi-dimensional scaling — MDS A technique used to assist understanding of a consumer s perception of competing brands or products. A perceptual map is often drawn showing how consumers perceive competitive products along certain dimensions or attributes. For example,… … Big dictionary of business and management
Face perception — is the process by which the brain and mind understand and interpret the face, particularly the human face.The face is an important site for the identification of others and conveys significant social information. Probably because of the… … Wikipedia
animal learning — ▪ zoology Introduction the alternation of behaviour as a result of individual experience. When an organism can perceive and change its behaviour, it is said to learn. That animals can learn seems to go without saying. The cat that… … Universalium
Synesthesia — For other uses, see Synesthesia (disambiguation). How someone with synesthesia might perceive certain letters and numbers. Synesthesia (also spelled synæsthesia or synaesthesia, plural synesthesiae or synaesthesiae), from the ancient Greek σύν… … Wikipedia
List of psychology topics — This page aims to list all topics related to psychology. This is so that those interested in the subject can monitor changes to the pages by clicking on Related changes in the sidebar. It is also to see the gaps in Wikipedia s coverage of the… … Wikipedia
